Been using one of those new roto molded Ozark Trail coolers that Walmart sells. Work bought them for us for our company vehicles.
Seems durable but latches and hasps are screwed in with crappy screws and flex while using. I'm guessing it's no time before they strip out. Hinges are pins but only on the outside corners, not all the way across like the $$$ coolers. May be OK, maybe not. My guess they are fine for the average person but wouldn't last too long in a buggy or off road rig. The 20qt is good sized and includes a handle. That's convenient but the diameter is small and the foam padding is small. Fully loaded I wouldn't want to carry it very far with that handle as it cuts into my hand even on short distances. There are no other handles on the cooler for a team lift or if the metal one breaks. I do like the locking mechanism that doubles as a bottle opener. However it protrudes from the side making it cut into your leg while carrying it and is also screwed in with some small screws. It does have some slots molded in to tie it down without preventing the lid from being opened. It doesn't have a drain, so to empty the water you have to pull it out if wherever it's mounted and tilt it up. If you have it strapped in to a rig, this could be cumbersome.
Overall, it keeps ice better than the traditional cheap coolers, maybe. But, there are obvious design and manufacturing corners cut that make it inferior to the $$$ coolers. I'd say the only advantage to this over another cheap cooler is that it's likely much more durable. I wouldn't even put it into the same category as the $$$ coolers other than it's made similarly. Beyond that, it's not even close on anything else.
Just my $.02 from someone that uses the Ozark and has several other yeti coolers I use daily.